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JAPANESE TEAfrom SHIZUOKA

CHAMART in TAVOLA 2021, Belgium

CHAMART will exhibit in an international trade fair for fine food retailers and delicatessens "TAVOLA 2021" at Kortrijk Xpo in Belgium from March 21 to 23, 2021.
If you are a tea profession, such as a tea buyer, an owner/staff of tea shop, cafe or restaurant, etc. who is interested in organic JAPANESE teas, please register for free entrance to Tavola 2021
You can taste JAPANESE TEAs and get free samples at CHAMART's booth.

CHAMART’s booth number

299A

Date and time

March 21 Sunday 10:00 - 19:00
March 22 Monday 10:00 - 19:00
March 23 Tuesday 10:00 - 18:00

Venue

Kortrijk Xpo
Doorniksesteenweg 216, 8500 Kortrijk (Belgium)

Register for free entrance to
Tavola 2021

Please register on the following web page for free entrance. Please visit CHAMART’s booth! You will find a photo with Mt. Fuji & tea fields and our logo mark which are guides to our booth.

TEA that CHAMART will introduce
at TAVOLA 2021
DIVERSITY of JAPANESE TEAs

CHAMART will introduce the following JAPANESE TEAs from SHIZUOKA certified as Organic JAS at TAVOLA 2021.
You can taste different types of TEAs and get free samples at CHAMART’s booth if you are thinking about importing them.
CHAMART introduces various examples of drink and food using JAPANESE TEAs at “How to use TEA” on this website.

MATCHA

Powdered special high-quality green tea from Kakegawa

ORGANIC JAS

CHAGUSABA

Powdered
HOJI-CHA

Powdered roasted green tea from Haruno

ORGANIC JAS

CHAGUSABA

SENCHA

Lightly-steamed green tea from Kakegawa

ORGANIC JAS

CHAGUSABA

FUKAMUSHI-CHA

Deep steamed green tea from Kakegawa

ORGANIC JAS

CHAGUSABA

HOJI-CHA

Roasted green tea from Shizuoka

ORGANIC JAS

CHAGUSABA

GENMAI-CHA

Popped rice green tea from Shizuoka

ORGANIC JAS

CHAGUSABA

JAPANESE TEA from SHIZUOKA

  • 1Haruno(Hamamatsu)

  • 2Kakegawa

  • 3Shizuoka

SHIZUOKA Prefecture is the top producer of tea in Japan. There are many places where tea is produced such as Kakegawa City, Shizuoka City, etc. and SHIZUOKA Prefecture produces many types of tea, such as SENCHA (lightly-steamed green tea), FUKAMUSHI-CHA (deep-steamed green tea), MATCHA (special quality powdered green tea), HOJI-CHA (roasted green tea), GYOKURO (special quality steamed green tea), KABUSE-CHA (quality steamed green tea), WAKOCHA (Japanese black tea).

Sunlight, clean water and fog for a good tea

There are many rivers and mountains that generate fog, and the hours of sunlight in a day are long in SHIZUOKA Prefecture. It means that there are pure air and water, fog, and sunlight that are needed for cultivating a good tea in SHIZUOKA Prefecture.

SHIZUOKA TEA tourism

There are many attractive places about tea in Japan to visit. You can especially enjoy “TEA tourism” in SHIZUOKA Prefecture. There is the “Tea Museum, Shizuoka,” Chamonji (the Chinese character “茶“ (TEA) is formed with about 1,000 hinoki cypresses and its longitudinal/lateral size is 130m each) on Mt. Awagatake, hotels themed on tea, tea farm inns, Japanese tea ceremony rooms, tea café, and tea shops. You can experience a Japanese tea ceremony, plucking tea leaves, making Japanese tea, a picnic in the tea fields, and more.
SHIZUOKA Prefecture is located in the center of Japan. In addition, there is Mt. Fuji Shizuoka Airport which connects with China, Korea and Taiwan, and many JR Shinkansen (bullet train) stations in SHIZUOKA Prefecture. SHIZUOKA Prefecture is a convenient place to access from overseas.

Tea Museum Shizuoka https://tea-museum.jp/index_en.html
Tea farm inn Nukumorien Yururi https://www.instagram.com/kyoukokaasan/

Tea Museum Shizuoka
Chamonji on Mt. Awagatake
Tea farm inn Nukumorien Yururi
MATCHA/HOJI-CHA rice at Tea restaurant & cafe Maruobara, in Tea Museum Shizuoka

CHAGUSABA farming method
Circular agriculture and a traditional farming method
to maintain the environment

A traditional tea farming method “CHAGUSABA” has been conducted in SHIZUOKA Prefecture. The method was certified as a Globally Important Agricultural Heritage System (GIAHS) by Food and Agriculture Organization of United Nation (FAO) in 2013.
The CHAGUSABA farming method is important not only for tea fields but also for the area around the tea fields, because the method can protect flora and fauna in the surrounding areas and maintain the environment and biodiversity.
CHAMART will introduce CHAGUSABA TEA at TAVOLA 2021.
For further details of CHAGUSABA farming method, please see the pages below;

・Traditional Tea-grass Integrated System in Shizuoka, FAO
http://www.fao.org/giahs/giahsaroundtheworld/designated-sites/asia-and-the-pacific/traditional-tea-grass-integrated-system-in-shizuoka/en/

・Globally Important Agricultural Heritage Systems (GIAHS), FAO
http://www.fao.org/giahs/en/

Example image

Cutting grass exposes small plants and animals
to sunlight so they can continue to live.

CHAGUSABA farming method in Shizuoka (Traditional Tea-grass Integrated System in Shizuoka) is certified as a Globally Important Agricultural Heritage System by Food and Agriculture Organization of the United Nations in 2013. CHAGUSABA farming method has been conducted at many places in SHIZUOKA Prefecture and in some other prefectures in Japan.(Photos taken in Higashiyama, Kakegawa City, Shizuoka Prefecture, Japan)

Benefits of JAPANESE GREEN TEA

There are many benefits of JAPANESE GREEN TEA for health and beauty. The benefits are scientifically proven.

  1. Benefit

    01

    Reduced risk of cancer

    Catechins

  2. Benefit

    02

    Improved cardiovascular
    health

    Catechins

    Theanine

  3. Benefit

    03

    Blood sugar balance/
    reduced risk of diabetes

    Catechins

    Polysaccharides

  4. Benefit

    04

    Anti-aging

    Catechins

    Vitamin B and E

  5. Benefit

    05

    Stress & fatigue reduction/
    protection against the common cold

    Catechins

    Vitamin C

Resource

Shizuoka Prefecture. Leaflet "SHIZUOKA GREEN TEA
Japan Tea Central Republic Interest Incorporated Association (2013).
Cha no kinō, Translated as SCIENTIFIC EVIDENCE FOR THE HEALTH BENEFITS OF GREEN TEA

Tea can be used in many ways and products besides drinking.

  • Tea incense burner

  • Soaps using tea

  • Old or dried, used tea leaves can be used as a deodorizer for shoes.

Green tea has the effect of antiviral
and antibacterial activities. *1

Products dyed with tea dust generated from making tea at tea factories.

There are two types of green tea, steamed and pan-fired.
The differences between them are, for example, the amount of catechin in brewed tea. The catechin amount in brewed, steamed green tea is larger than in pan-fired green tea.*2 Catechins have many benefits as mentioned in the above table.
Most Japanese green tea and the teas CHAMART introduces are the steamed type.

Reference

*1Japan Tea Central Republic Interest Incorporated Association (2013). Cha no kinō, Translated as SCIENTIFIC EVIDENCE FOR THE HEALTH BENEFITS OF GREEN TEA

*2Hirofumi Matsuo et al. J-STAGE
「釜炒り茶と煎茶の渋味の解析」Kamairicha to sencha no shibumi no kaiseki (Astringency of Kamairi-cha and Sen-cha)
J-STAGE: https://www.jstage.jst.go.jp/browse/-char/ja